Data protection

The person responsible for data processing is:
M.Sc. Sebastian M. Osuch
Forest view 10
38159 Vechelde
05300 8703589
info@icelandic-horse.com

We are pleased about your interest in our online shop. Protecting your privacy is very important to us. Below we will inform you in detail about how your data is handled.

Access data and hosting

You can visit our websites without providing any personal information. Every time a website is accessed, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of retrieval, amount of data transferred and the requesting provider (access data) and documents the retrieval.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offering. In accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR, this serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in a correct presentation of our offer. All access data will be deleted no later than seven days after the end of your visit to the site.

Hosting services provided by a third party
As part of processing on our behalf, a third-party provider provides us with the services of hosting and displaying the website. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in a correct presentation of our offer. All data collected as part of the use of this website or in the forms provided in the online shop as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is based in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here . As a result of this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

Data collection and use for contract processing

We collect personal data if you voluntarily provide it to us as part of your order or when you contact us (e.g. via contact form or email). Mandatory fields are marked as such because in these cases we absolutely need the data to process the contract or to process your contact and you cannot send the order or contact us without providing them. Which data is collected can be seen from the respective input forms. We use the data you provide in accordance with Article 6 Paragraph 1 Sentence 1 Letter b GDPR to process the contract and process your inquiries. If you have given your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after the tax and commercial law retention periods have expired, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this is permitted by law and about which we inform you in this statement. Deleting your customer account is possible at any time and can be done either by sending a message to the contact option described below or using a function provided for this purpose in the customer account.

Data sharing

In order to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 Letter b GDPR, we pass on your data to the shipping company commissioned with the delivery, to the extent that this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution responsible for the payment and, if applicable, the payment service provider commissioned by us, or to the selected payment service, in order to process payments. In some cases, the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. The data protection declaration of the respective payment service provider applies.

The same applies to the transfer of data to our manufacturers or wholesalers in cases where they take over the shipping for us (drop shipping).

We use payment service providers and shipping service providers who are based in a country outside the European Union. Personal data is only transmitted to these companies if necessary to fulfill the contract.

Email newsletters and postal advertising

Email advertising with registration for the newsletter
If you register for our newsletter, we will use the data required for this or provided separately by you to regularly send you our email newsletter based on your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR.

You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided in the newsletter. After you unsubscribe, we will delete your email address unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

The newsletter is sent as part of processing on our behalf by a service provider to whom we pass on your email address for this purpose.

This service provider is located within a country of the European Union or the European Economic Area.

Postal advertising and your right to object
In addition, we reserve the right to use your first and last name and your postal address for our own advertising purposes, for example to send interesting offers and information about our products by post. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in advertising to our customers in accordance with Article 6 Paragraph 1 Sentence 1 Letter f GDPR.

Cookies and web analytics

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in an optimized presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Internet Explorer™: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Safari™: https://support.apple.com/kb/ph21411?locale=de_DE
Chrome™: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Firefox™ https://support.mozilla.org/de/kb/cookies-allow-und-reject
Opera™ : https://help.opera.com/de/latest/web-preferences/#cookies

If you do not accept cookies, the functionality of our website may be restricted.

As part of the application of Google Analytics (see below), this website also uses the so-called DoubleClick cookie, which enables your browser to be recognized when you visit other websites. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our website in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. The information automatically generated by the cookie about your visit to this website is transmitted to a Google server in the USA and stored there. The IP address is shortened by activating IP anonymization on this website before transmission within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

Google will use this information to compile reports on website activity and to provide other services related to website activity. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our website in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Once we no longer use Google DoubleClick, the data collected in this context will be deleted.
Google Double Click is an offer from Google LLC. (www.google.de).
Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield and the Swiss-US Privacy Shield. A current certificate can be viewed here . For companies certified under the Privacy Shield, an adequate level of data protection is determined based on the agreements between the USA with the European Commission and Switzerland.

You can deactivate the DoubleClick cookie via this link . You can also find out more about the setting of cookies and make settings from the Digital Advertising Alliance . Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

You can find further information about Google's Privacy & Terms here.

Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a web analysis service from Google LLC (www.google.de). This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in an optimized presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. Google (Universal) Analytics uses methods that enable analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not combined with other Google data. Once we no longer use Google Analytics, the data collected in this context will be deleted.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here . As a result of this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link : https://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plug-in, you can click this link to prevent Google Analytics from recording data on this website in the future.

An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.

Facebook pixels

This website uses the pixel from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA). In this way, user behavior can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad . This procedure is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines ( https://www.facebook.com/about/privacy/ ) can use. You can enable Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes. Please click here if you would like to revoke your consent: www.facebook.com/ads/website_custom_audiences/

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. You can use the following link to prevent the Facebook pixel from recording this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.

Pinterest
We use a Pinterest tag from Pinterest Europe Ltd., 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland ("Pinterest Ltd.") on our website. This is a tool that allows us to optimally use Pinterest campaigns. This allows us to ensure that our Pinterest ads are displayed to Pinterest users according to their interests. We can also track the subsequent actions of Pinterest users. For this purpose, the following information is processed in particular: your IP address, device information, the browser system used, the time you clicked on our offer and the reaction to the respective campaign. The data processed is anonymous for us, so it is impossible for us to draw conclusions about identity.
The legal basis for this is Article 6 Paragraph 1 Letter f GDPR. Our legitimate interest lies in the purposes mentioned above.
Further information on the protection of your privacy and the purposes, scope and further processing of the data by Pinterest Ltd. can be found at http://pinterest.com/about/privacy/ of Pinterest Ltd.
You can use the link https://www.pinterest.de/settings to better tailor the recommendations and ads on Pinterest to you or deactivate them. Alternatively, you can use the following link https://help.pinterest.com/de/article/personalization-and-data#info-ad.

Online marketing

Google AdSense
Our website markets space for third-party ads and advertising networks through Google AdSense. These advertisements will be shown to you in various places on this website. As part of the integration of Google AdSense, the so-called DoubleClick cookie is set by Google for all site visitors.

This enables the display of interest-based advertising by automatically assigning a pseudonymous UserID, which is used to determine interests based on visits to this and other websites. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our website in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. Once we no longer use Google AdSense, the data collected in this context will be deleted.

Google AdSense is an offer from Google LLC (www.google.de).
Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here . As a result of this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can deactivate the DoubleClick cookie via this link . You can also find out more about the setting of cookies and make settings from the Digital Advertising Alliance .

Google AdWords Remarketing
We use Google Adwords to advertise this website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie is set by Google, which automatically enables interest-based advertising using a pseudonymous CookieID and based on the pages you visit. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our website in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR. Once we no longer use Google AdWords Remarketing, the data collected in this context will be deleted.

Any further data processing will only take place if you have agreed to Google that your web and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display on the web see. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups.

Google AdWords Remarketing is an offer from Google LLC (www.google.de).
Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here . As a result of this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.

You can deactivate the remarketing cookie via this link . You can also find out more about the setting of cookies and make settings from the Digital Advertising Alliance .

We use the Google reCaptcha service to determine whether a human or a computer makes a specific entry in our contact or newsletter form. Google uses the following data to check whether you are a human or a computer: IP address of the device used, the website you visit on our website and on which the captcha is integrated, the date and duration of the visit, the identification data of the device used Browser and operating system type, Google account if you are logged in to Google, mouse movements on the reCaptcha areas and tasks that require you to identify images. The legal basis for the data processing described is Article 6 Paragraph 1 Letter f of the General Data Protection Regulation. There is a legitimate interest on our part in this data processing to ensure the security of our website and to protect us from automated entries (attacks).

Bing Universal Event Tracking (UET)

Our website uses Bing Ads technologies to collect and store data from which usage profiles are created using pseudonyms. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service allows us to track users' activities on our website if they have come to our website via advertisements from Bing Ads. If you access our website via such an ad, a cookie will be placed on your computer. A Bing UET tag is integrated into our website. This is a code that, in conjunction with the cookie, stores some non-personal data about the use of the website. This includes, among other things, the length of time spent on the website, which areas of the website were accessed and which advertisement the users used to reach the website. Information about your identity is not collected.

The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data generated by the cookie and related to your use of the website and the processing of this data by deactivating the setting of cookies. This may limit the functionality of the website.

In addition, Microsoft may be able to track your usage behavior across several of your electronic devices through so-called cross-device tracking and is therefore able to display personalized advertising on or in Microsoft websites and apps. You can deactivate this behavior at http://choice.microsoft.com/de-de/opt-out .

For more information about Bing's analytics services, please visit the Bing Ads website ( https://help.bingads.microsoft.com/#apex/3/de/53056/2 ). Further information on data protection at Microsoft and Bing can be found in Microsoft's data protection regulations ( https://privacy.microsoft.com/de-de/privacystatement ).

Affilinet affiliate program

Our website participates in the Affilinet partner program. This is offered by affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany (hereinafter “affilinet”). This is a so-called affiliate system in which people registered with affilinet (also “publishers”) promote the products or services of the so-called “advertisers” on their websites using advertising materials.
This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimization and economic exploitation of our online offering in accordance with Article 6 Paragraph 1 Letter f) GDPR.
Using cookies, affilinet can track the progress of the respective order and, in particular, understand that you clicked on the respective link and then ordered the product via the affiliate partner program.
You can prevent the setting of cookies by our contractual partners or our website at any time by setting your Internet browser accordingly. In addition, cookies that have already been set can be deleted at any time via the Internet browser or other software programs.
Further information on data processing at affilinet can be found here .

Amazon affiliate program
Our website participates in the Amazon partner program. This is offered by Amazon Europe Core S.à rl (Société à responsabilité limitée), 5 Rue Plaetis, L-2338 Luxembourg (hereinafter “Amazon”). This is a so-called affiliate system that was designed to provide a medium for websites through which advertising costs can be earned by placing advertisements and links to Amazon.
This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimization and economic exploitation of our online offering in accordance with Article 6 Paragraph 1 Letter f) GDPR.
Using cookies, Amazon can track the progress of the respective order and, in particular, understand that you have clicked on the respective link and then ordered the product on Amazon.
You can prevent the setting of cookies by our contractual partners or our website at any time by setting your Internet browser accordingly. In addition, cookies that have already been set can be deleted at any time via the Internet browser or other software programs.
Further information on data processing at Amazon can be found here .

Social media plug-ins

Use of social plugins from Facebook, Twitter, Instagram, Pinterest
So-called social plugins (“plugins”) from social networks are used on our website.
If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook, Google, Twitter or Instagram servers. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page on our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted from your browser directly to a server of the respective provider (possibly in the USA) and stored there. If you are logged in to one of the services, the providers can directly assign your visit to our website to your profile in the respective social network. If you interact with the plugins, for example by clicking the “Like” or “Share” button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed there to your contacts. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer in accordance with Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR.
The purpose and scope of data collection and the further processing and use of the data by the providers as well as contact options and your related rights and setting options to protect your privacy can be found in the providers' data protection information.
https://www.facebook.com/policy.php
https://twitter.com/privacy
https://help.instagram.com/155833707900388
https://about.pinterest.com/de/privacy-policy

If you do not want the social networks to directly assign the data collected via our website to your profile in the respective service, you must log out of the relevant service before visiting our website. You can also completely prevent the plugins from loading using add-ons for your browser, e.g. B. with the script blocker “NoScript” (https://noscript.net/).

Our online presence on Facebook, Meta, WhatsApp, Twitter, Instagram, Pinterest
Our presence on social networks and platforms serves better, active communication with our customers and interested parties. We provide information there about our products and ongoing special promotions.
When you visit our online presence on social media, your data may be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used, for example, to display advertisements within and outside the platforms that presumably match your interests. Cookies are usually used on your device for this purpose. These cookies store visitor behavior and user interests. In accordance with Article 6 Paragraph 1 Letter f of the GDPR, this serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in an optimized presentation of our offer and effective communication with customers and interested parties. If you are asked by the respective social media platform operators for consent (consent) to data processing, for example with the help of a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a GDPR.
If the aforementioned social media platforms have their headquarters in the USA, the following applies: An adequacy decision by the European Commission has been made for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here .
For detailed information on the processing and use of data by the providers on their websites, as well as a contact option and your related rights and setting options to protect your privacy, in particular objection options (opt-out), please refer to the providers' data protection information linked below. If you still need help with this, you can contact us.
Facebook: https://www.facebook.com/about/privacy/

Data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR, which you can view here:
https://www.facebook.com/legal/terms/page_controller_addendum

Twitter:

https://twitter.com/de/privacy
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://about.pinterest.com/de/privacy-policy

Option to object (opt-out):
Facebook: https://www.facebook.com/settings?tab=ads
Twitter: https://twitter.com/personalization
Instagram: https://help.instagram.com/519522125107875
Pinterest: https://www.pinterest.de/?next=/settings/

Contact options and your rights

As a data subject, you have the following rights:

in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
in accordance with Art. 16 GDPR, you have the right to immediately request the correction of incorrect or complete personal data stored by us;
In accordance with Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing is required
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- to assert, exercise or defend legal claims
is required;
in accordance with Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, to the extent that
- you dispute the accuracy of the data;
- the processing is unlawful but you object to its deletion;
- we no longer need the data, but you need it to assert, exercise or defend legal claims or
- you have objected to the processing in accordance with Art. 21 GDPR;
in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible;
in accordance with Art. 77 GDPR, you have the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or work or at our company headquarters.

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our legal notice.

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Right to object
To the extent that we process personal data as explained above to protect our legitimate interests, which predominate in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If processing is carried out for other purposes, you only have the right to object if there are reasons that arise from your particular situation.

After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defense of serves legal claims.

This does not apply if the processing is carried out for direct marketing purposes. We will then no longer process your personal data for this purpose.**************************************** *******************************